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Research On The Projects Picthing Of Documentary

Posted on:2014-02-10Degree:MasterType:Thesis
Country:ChinaCandidate:L Y WanFull Text:PDF
GTID:2255330401459061Subject:Communication
Abstract/Summary:PDF Full Text Request
The documentary program pre-sale mechanism in the documentary funding is notsufficient to support its production sponsored by virtue of the contents of the preliminaryinvestigation report, the initial production of trailers, scripts, budgets, programs face sale,negotiations and other works in the documentaryExhibition of pre-sale trading platformupstream of said television and the issue of multi-stakeholder shooting financing process.Documentary Festival mechanism as the first country to introduce programs for pre-saleexhibition, China (Guangzhou) International Documentary Film Festival documentaryprogram for pre-sale mechanism research and application will be a strong impetus to thefurther development of the documentary film industry, market-oriented.In this paper, the documentary program for pre-sale mechanism as the research object,the case study of China (Guangzhou) International Documentary Festival, combing thedocumentary program for pre-sale mechanism theory on the basis of a comprehensiveoverview of the the Documentary program pre-sale mechanisms foreign inventorsdevelopmentand the introduction of the domestic application of systems analysis problemsin pre-sale status quo of China (Guangzhou) International Documentary Festival programand programs for pre-sale stage, and put forward feasible suggestions to promote thedocumentary program for pre-sale mechanisms mature development status andproblemsprogram for pre-sale mechanisms in the field of documentary reference.In this paper, the status quo of China (Guangzhou) International Documentary Festivalprogram for pre-sale activities, specifically from the three aspects of the pre-sale market,pre-sale sellers and pre-sale buyers, the documentary program of the pre-sale marketpre-sales channels,marketing missing link, and pre-sale buyers and sellers demanddislocation program theme of many of the pre-sale seller, but the pre-sale portfolio is notstandardized, immature, pre-sale buyers of adequate market information, but the number isnot sufficient, the range is not widely;(Guangzhou) International Documentary Festivalprogram pre-sale activities analysis concrete manifestation in the program solicitationprogram training programs face sale and programs to discuss four stages.Pre-salemechanisms Thinking of documentary programs from the macro and micro levels, macro competing for government policy and financial support, step up publicity efforts; emphasisfrom the microscopic point of thinking, communication process theory as a framework forthe programthree aspects of the status quo and the four stages of the pre-sale mechanismsestablished sellers marketing triangular combination of documentary-sale program, it isrecommended that in terms of content, the perfect pre-sale training display the contents ofthe documentary program, the documentary program buyers in the international marketinformation;the recommended way ladder financing to promote international co-production,construction Documentary pre-sale program financing, production system, networkplatform to participate in the international market, the flow of construction Documentarypre-sale program, the marketing system.
Keywords/Search Tags:Projects Pitching, Documentary, Guangzhou International Documentary FilmFestival, China
PDF Full Text Request
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