| With the rapid development of information technology and the rapid development of society, the new design media also rise. In the information technology explosion era, because readers’aesthetic needs and standard is unceasing enhancement, not only meet the readers to get information, but also gain mental and physical pleasure, to improve the readers’interest in the reading. So stylist need renew design gimmick and idea. Pay attention to the layout and the design. Break through design patterns, update the design train of thought, absorb the essence of foreign design. Format design, as a kind of visual language, is not only a kind of layout technology, but also art and technology is mutual blending, highly unified. A designer should have the format design technical knowledge ability and art self-restraint. When designing layout, they highlighting layout information communication function, can help the reader easy reading, alleviate visual fatigue, pleasing to the eye and heart, so as to attract readers, inspire readers to active access to information, and get greater reading fun.Blank is a unique visual language, is common in Chinese painting a composition mode, is a kind of painting techniques, also is a kind of state. With black and white picture,"solid" with "virtual" contrast to guide readers to appreciate the author’s emotion and purpose. Traditional Chinese painting makes blank to represent water, snow and so on, although no pen and ink picture, only keep paper, but visitors can experience the author’s emotion and intention through on their own subjective image, in the picture "solid" the lingering serve as a foil. Thus achieving the picture effect of finite implying infinite and silence speaking better than sounds Blank expression is the traditional painting art essence, gives the beauty of artistic conception, brings modern design inspiration and profound influence. Modern design and Chinese traditional art blend with each other and bear the weight of Chinese traditional art idea and aesthetic concepts of expression. With its unique performance skills and understanding way, make readers to draw the outline of poetic beauty. In the design, designer often make the format design of the visual elements text, pictures, graphics be full of the whole picture, to feel picture very full, rich and full of decorative. Actually, this kind of design idea is wrong, we relatively lack of the format design knowledge and understanding, ignore the "blank" in the application of format design. The use of appropriate blank part gives a design the effect that make the finishing point. Blank is an important form of expression of the picture, in the picture, the space between words, the spacing distance between words and pictures, all reflect the blank space. Blank space building highlight the design theme, reach the beholder’s appeal, beautify the viewer senses.In this text, the format design "blank" becoming the research object, highlighs the format design "blank" image border from the beholder’s aesthetic psychology as the guidance, in addition to aesthetic idea’s influence of the format design. The aesthetic concept blending to design injects vigor and vitality to format design, brings inspiration. This paper studies the "blank" in the format design used in artistic performance and reasonable, and appropriate use of "blank" as the foothold, the aim is to introduce "blank" to design and correctly grasp the "blank" space, build positive, comfortable sense of space. Let us understand "blank" art as a unique language charm, stimulate the viewer infinite daydream, and mining works contains profound implications, improve the work state of spirit. In the spiritual culture today, adhering to the people-oriented design concept, blank design is also the embodiment of humanistic concern. |
