| In today’s hustle and bustled Internet society,attracting the attention of the masses has become the purpose of merchants’ unlimited marketing.Various forms of advertising design and publicity have emerged endlessly,from exaggerated misery to unrealistic ornate publicity,and various major merchants are attracting consumers.The designer also tried his best to meet the unreasonable requirements of "colorful black" required by the customer.In recent years,a brand from Japan has rapidly expanded the market in China and has become a new concept pursued by the majority of designers,that is,the "minimalist" style of "MUJI".This style transforms the Design Information into an Exformation.The design concept is based on the common practice of Chinese calligraphy and painting aesthetics-" Blank-leaving"." Blank-leaving " is a formal principle in typographic design,and in traditional Chinese art," Blank-leaving " is also a form of expression of traditional Chinese aesthetics.In ancient China,the art method of "blanking white as black" was often used in painting and calligraphy,and it has been extended to various fields since then.Designers have also used it cleverly in practical exploration to form typographic designs.Formal principles.The success of MUJI marked the maturity of the "design white as black" typographic design concept,making this artistic technique necessarily an important design tool that was widely used and developed in typographic design.From the perspective of typographic design,this article interprets the relationship between " Blank-leaving " and typographic design,and uses examples to analyze and summarize the simple,broad,and harmonious beauty of the art of " Blank-leaving " in typographic design.In this article,the design method of " Blank-leaving " is reflected in the related typography design of the Tea Fair.Taking the practical application of typographic design as the starting point,this article explores the practical use skills and application of "Blank-leaving " in typographic design.Method to achieve the sublimation of the beauty of simplicity,the beauty of the artistic conception,and the beauty of harmony both inside and outside in the layout design of " Blank-leaving " in the layout design,so as to refine the essence of the traditional Chinese painting theory " Blank-leaving " for typographic design and self The purpose of improving the design level is to let Chinese traditional aesthetics and modern aesthetic design learn from each other. |
