The Theory And Significance Of Marcuce’s Consumption Dissimination Criticism

Consumption alienation phenomenon first appeared in the United States after World War II the most industrialized society, and consumption alienation spirit not only in developed western society land around, and gradually spread to every developing country. The representatives of the Frankfurt school, Marcuse uses alienation is an important analysis tool, in its "one dimensional man" in one book, elaborated as a result of the alienation of science and technology to the social living areas such as the one-way degree of integration, and in this state, people lose critical, negative and resistant thinking. False demand and consumerism culture homeopathic implanted in people’s minds, thus, consumption alienation phenomenon and people living closely together, make people is in obtain increasingly rich consumer products that are free and happy, but already in the alienation of consumption in the crisis. This paper wants to discuss Marcuse’s consumption dissimilation theory.This article draws lessons from the domestic and foreign scholars for consumption critique and the alienation of consumption theory, on this basis, from the Marcuse consumption alienation theory of the historical background to proceed, analysis of Marcuse theory of consumption dissimilation theory source, to arrange Marcuse to western developed country consumption alienation phenomenon and harm to expose and criticize, and on Marcuse get rid of consumption dissimilation way undertook exploration. This paper focus on the criticism of Marcuse’s theory of alienation of consumption value and significance of research, this paper discusses its theoretical value and limitations, we see Marcuse lead tips in the eye into the field of social life and the alienation, consumption alienation and the ecological crisis to combine the value, also should see at the same time he and not to cause consumption alienation rationally reveal. The author also tries to discuss the theory of meaning:not only inherits and develops Marx’s labor theory of alienation, created the contemporaneous Frankfurt school pioneer, more ecological Marx creed school or studying the consumption alienation offered a solid theoretical foundation. To deepen the understanding of Marcuse’s consumption dissimilation theory, not only developed the theory of alienation of vision, more in the construction of Harmonious Society of our country has certain reference significance. But due to the theory of the existence of deficiencies and limitations, the transformation plan also is Utopian, in addition, Chinese consumption areas also have their own characteristics, this decided our in reference to Marcuse consumption alienation theory at the same time, according to the China special Guo qing, in the government organization, guide reasonable consumption in the premise, advocate reasonable consumption concept, people have been promoting material, thus to avoid alienation of consumption of mire.