Comment On Marcuse's "False Need" Theory

Since mankind entered in twentieth Century,followed the footsteps of the times,the rapid development of science and technology has become the first productive force to promote social progress.The production of the whole society is always worth to enhance greatly,the great abundance of material makes people's material life level rising,the nascent,naked these once a threat for human needs has ceased to exist.People's material needs have been greatly satisfied,but the satisfaction did not make people feel the true happiness,the freedom of the ruling class of the developed capitalist society is not real freedom.Representative of the Frankfurt School of Western Marxism,Marcuse,with its unique perspective see the oppression of the capitalist social material sumptuous behind the spiritual,as well as demand has been increasing progress of science and technology control of morbid social phenomenon.Marcuse in the fusion of Marx's demand theory of alienation and Freud's spiritual analysis at the same time,of early Western Marxist theory of social criticism to be combed and inheritance,formed its own unique social critical theory,and in his book"one dimensional" first proposed the "false needs" theory.He believes that the contemporary developed capitalist society is a rooted in consumer demand on the full integration of social.through the continuous manufacture demand stimulating people's consumption to maintain their own rule,meet people's material needs just a ruling class to create a "false needs".The progress and development of science and technology and mass media promote the rapid and wide spread of "false demand" in the developed capitalist society.And in this new so pleasant to science and technology under the rule,people have to according to the advertising were consumption and life,human beings real demand is the real meaning of free is exhausted,people gradually lose the voice of criticism and doubt,has become a "one-way" in Marcuse's book.This thesis obtains through on Marcuse's theory of "false needs" theory origin,the main content of "false needs" theory of combs,summarized the "false needs" theory of positive significance and "false needs" theory has practical significance,limitations and the "false needs" theory of dialectical and objective comment.