| At present the domestic online shopping is in a period of vigorous development, and study whether cosmetics logo have distinguish impact on consumers in online shopping, and how big the influence matters, are of great significance. The Internet as a new media, which broke the traditional media two-dimensional forms, has brought new impact and influence on logo design. In this thesis, the author did the differentiated research on network cosmetics logo from three angles of theory, design and case, to explore the objective rule and innovative design in network cosmetics logo design.First of all, we consider the reality and prospect of online shopping for cosmetics from the online shopping phenomenon, put forward that online shopping is growing popular, so it’s necessary to study on the network cosmetics logo distinguished appearance. Secondly, list cosmetics marks and carried on the theoretical analysis, and to explore the changes in cosmetics applied in network as well as the distinctive impact on the audience. Furthermore, doing investigation report on research differentiated cosmetics logo in online shopping, and speculate the development trend of cosmetics logo design in future online shopping from the analyzing these report. Finally, linking theory with practice, dig consumers’ personalized demanding and interactive relation and promotion, then connect to the future development trend of network logo, and make Estee Lauder as an example to design a network dynamic FLASH marks and analyze the case.In conclusion, this study is on the basis of traditional media cosmetics logo design, combined with online shopping this new form of media, discussed difference that cosmetics signs appear in the online media as well as the distinguished phenomenon on consumers. The research projects supplied and improved the distinguished phenomenon of China’s online shopping cosmetics logo. |
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