| Culture is the soul of a country, the culture charm is infinite. With persistently hotred tourism market, especially the party’s sixth plenary of the seventeenth to makedecisions to promote the development of great prosperity of socialist culture, theunprecedented degree of attention to the cultural construction all over the country, someexperts and scholars will also shed light on which led the Chinese revolution andconstruction of red culture resources.Sproduct red culture as a revolutionary war, with its indomitable vitality andpowerful cohesion and appeal, with its beyond than positive energy to resist vulgar meiculture, promote the reshaping national faith, purify the mind, inspire motive, the processof cultural power, to realize the comprehensive construction well-off society to providethe necessary cultural support. Yan ’an red culture resources are rich, is China’srevolutionary sites, named after the first historical and cultural city of the state counciland the national patriotism, revolutionary tradition, the three education bases of yan ’anspirit, the red culture resources research use value is extremely high. Research anddevelopment advantage of the resources, has great political value, cultural value,education value and economic value, for yan ’an economic and social sustainabledevelopment has the very vital significance.In this paper, based on the literature analysis and empirical research, according toyan ’an red culture resources development concept, connotation, branding, talent shortageand other practical problems, from the Angle of philosophy, use the disciplines such ashistory, culture method, the red theme based, scientific and overall planning, mining resource integration, innovation, communication style, strengthen talent support, createyan ’an brand put forward comprehensive countermeasures, to continue to strengthen thedevelopment of yan ’an red culture resources, unswervingly carry forward yan ’an spirit,efforts to promote local economic and social sustainable development. |
