The Product Design And Development Direction And Strategy Research For The Enterprise Transforming From OEM To ODM On Garden Tools Industry

Since the90s of last century, China’s manufacturing industry has achieved rapid development. OEM production mode enables the rapid development of these enterprises, but also encountered a number of problems:falling profits, higher costs, environmental pollution, many OEM companies are seeking transformation. Thus, began to try the product design and development. Product design has become an important part of the corporate strategy. Many large domestic and foreign companies have already formed a very mature product development and design strategy system. Most of the restructuring of the domestic product of SMEs in making decisions when there is no clear decision-making methods and support.This paper first introduces the research background, then studied Chinese OEM business transformation some common problems. A theoretical study of the company’s product design and development direction and strategy through a combination of theory and practical way to each other, followed, based on the status quo of domestic OEM enterprise product design. Developed " enterprise product design decisions cube" tool, and then provides a method for multi-selection decisions by common dynamic interaction under the whole process.How to develop a restructuring to adapt to the development of business enterprise system design strategy is the focus of this study. In this paper, according to the theory of product design strategies and restructuring of the company’s products OEM design features a set of self-developed multi-stakeholder involvement in the whole process of shared decision-making dynamic interaction of corporate design strategy system. Product decisions cube which contains tools and dynamic interactive decision-making system.Finally, small and medium enterprises Shield OEM Chi, for example, the design practice and through investigation and analysis to help enterprises, according to the previous chapter proposed product design and development of small and medium enterprises decision-making system is designed to shield Chi-depth validation of analytical strategies.In short, the transition can be very reasonable if the enterprise features make reasonable use of their product design strategy, product development to adapt to its development, will be in an invincible position in the fierce market competition.