Research On The Application Of Color Design In Commercial Environment

Colors and commercial activities are inextricably linked since ancient times. Colors can attract the attention of consumers and make a psychological resonance, triggering their shopping desires. In modern commercial society, colors are symbols expressing characteristics, personalities and sentiments, widely applied to today’s business activities. And arises at the historic moment of commercial real estate in recent years is in the use of modern marketing concept and mode to create an accord with modern life habits or consumer psychology of commercial space, it is different from the traditional single business model, It caters to people’s material needs and at the same time enhances urban aesthetics. A critical component of the commercial real estate connecting these two distinct functions, color design today enjoys ever prominent status and sees increasingly rapid development. It can be concluded that the relevant studies of the color design in commercial real estate are of great significance.The research of the color design in commercial real estate is both a novel and unfamiliar topic. It studies the effects of different colors on consumer psychology through certain methodology and explores their potential to create a shopping environment of high aesthetic and business value. Furthermore, this paper discusses the potential application of colors in traditional Chinese cultures, which can improve the overall style of commercial real estate properties. As organic unities of tradition and modernity, contents and forms, these properties can achieve both commercial success and carry their cultural values.Based on the theories of chromatology, the field research results and certain relevant literature, this paper investigates the application of colors to the commercial real estate, including the architectures per se and its interior and exterior environment. It focuses the analysis on the decorative and cultural roles of color. The author intends to explore the impact of color design in commercial real estate marketing by referring to empirical evidence in both consumer psychology and behavior, as well as other relevant studies. The author also highlights some extant concerns in this subject and offers possible solutions, hoping to provide some valuable reference for future researchers.