Exploration Of The Integrated Packaging Design

Tea culture is one of the representatives of the Chinese traditional cultures. As the material carriers of the tea culture, tea set plays an important role in spreading and developing the tea culture. And the special property of tea sets’brittleness determines the structure of tea packaging design and the importance of the material choice.According to the analysis of functional needs of the packaging of tea culture and the research of the situation of current market of tea culture, in the design process, people advocates the use of new technologies, new materials to meet the requirements of sustainable development and embody the humane care. In terms of the material selection, the example selects bamboo as the material of the integrated package of tea culture. Compared to the traditional package of the tea sets, it reduces a large number of the unnecessary waste of the outer packing paper, the lining and exterior decoration materials, what’s more, these materials can be recycled. To make the process non-polluting or less polluting, it stresses the requirements of ecological civilization and the full consideration of the recycling of packaging waste. It has the benefits of reducing the unnecessary waste, saving the resources, and the recycling of waste. In the terms of the structure style, the early design research finds the lack of storage function of the family tea culture appliances during their usage, and the problem of space waste of the dispersed store between the tea trays and tea sets, what’s more, many inconveniences are caused, thus by constantly thinking and summary, it provokes the combination of tea table and tea sets innovatively, which makes the tea table contains the storage characteristic and the functions of tea tray itself, what’s more, it takes the human scale into full account, that is adding the fun of assembling during the operation process.The integrated study of the packaging design was based on the series of packaging design of tea utensils, the brightest spot is that it highlights the integration of the tea trays in the tea culture into other tea packaging, reducing the unnecessary packaging waste and representing their functions at the same time, what’s more, it is in line with the design of humane care, which makes it take a front position of the tea packaging.Firstly, it considers the plenty categories of tea culture, the awareness of creating a brand should be taken into account, and also the innovation of own independent brand and brand image, the unified style, which forms the series and the brand suits, improves the product quality and promotes the transmission of brand. Secondly, it makes the integrated packaging design the bright spot, and improves the problem of the traditional tea packaging consumer engagement, the inefficient utilization and the serious waste, it also pays attention to the design of interactive experience packaging design under the brand.