Research Of Function And Design For Franchised Store

In today’s society consumption level unceasing enhance ment,the rapid development of the business environment, encourage Exclusive Shop expanding rapidly. In modern lifestyles,consumption patterns and social activities.Exclusive Shops occupy the important position. How to show and improve the function of the Exclusive Shops through art and design,to make it better serve the public life,all these are received much more attention by the public. By reviewing the relevant theory of information, summarized and refined, the paper expounds in detail the origin of store development, to expand the functions of deduction, and discuss how to better express through the art design method and perfect its function,make a design better serve function. Through research analysis,reference to a well-known brand stores design experience,combined with the instance from the design of detail space,based on the color, lighting, material, scale of elements such as specific performance,emphatically from the cultural factors on the expression of art design of spirit,a detailed analysis and research, draw the corresponding design method, and apply them to the Shanxi local brand monopoly store design.Studies have shown that the first commercial function of Exclusive Shop is through the promotion and presentation of goods,to realize the purpose of the commodity sales. Considering from the cultural connotation it has an important impact on the brand development of the enterprise,it can guide aesthetics and consumption of consumers. As urban commercial space,Exclusive Shop conveys the features of urban culture,and is part of the urban human environment. In consider of the spiritual factor, boutique as a leisure consumption places,had a lot to do with people’s emotional mental. The space shape,as well as application of the collocation of color,material will bring different feelings to the person’s psychology,which affects people’s behavior. Exclusive Shop is also a place for social interaction and lifestyle experience. With the rapid development of Exclusive Shops’ function, it has changed people’s consumption and living mode a lot. By analyzing adequate market research and audience psychol,it is easier to find accurate positioning, and building brand exclusive style characteristics at the design phase. Exclusive Shops design should pay attention to the expression of spiritual and cultural connotation,through the accurate understanding and grasp of design elements, with rational design meticulously,which could better show the goods,express the cultural connotation and shape the brand image,create a shopping atmosphere; Exclusive Shop as a specific shopping environment, which in addition to meet people’s material needs, but also to meet people’s spiritual and cultural needs,adding a gorgeous color for the city humanities landscape at the same time. This paper through to analysis and study of theory and examples,draw a monopoly function and art design method, and apply them to the Shanxi local brand monopoly store design on practice to explore,to the development of store image especially in the design application of local brand stores to provide certain theoretical guidance and reference function.