| Compared with other large commercial complex,mixc mode commercial building has three notable features that position clear, fully integrated features,huge scale, the unique atmosphere of the spatial characteristics of the morphological characteristics, and a high degree of integration with the environment. This article makes its course of development as the starting point, select a single perspective of the functional design, for mixc commercial complex project over the operations and construction, according to study ideas and framework logical including the preliminary data and field research, a typical case resolution,design strategies summarizes concise, empirical evaluation questionnaire, conducted comprehensive and in-depth system research.Firstly, selected typical cases in different geographical to depth analysis, analysis of the functional system of classification dismantling elements, the relative weight of the various functional elements of the ratio calculation, the logic of the consumption of the most unique, shared and service functional organization combing and specialty summarize. Then comprehensive summary of condensed its functional design strategy from different angles, the most important from large commercial complex to the external passenger traffic of the city relevance and internal passenger’s dynamic lines reasonableness, and mixc commercial building most significantly with the non-shopping consumer functionality and service characteristics of functional design launched a comprehensive survey and in-depth analysis, summarized in the following four design strategies concise:the outbound traffic organization urbanization; the commercial moving lines Design humane; subjectivation service functional orientation. And a design strategy to further refine countermeasures for specific testable design and design techniques. In order to verify and assess the four functions of design strategy, the paper developed a complete function of the actual state of the questionnaire and selected to have been put into operation in Shenzhen, Hangzhou, Shenyang three mixc commercial complex of300questionnaires were distributed to the customer, salesperson, one-on-one access to survey property management staff in accordance with the ratio of7:2:1. Statistical analysis showed that the overall on four major policy enforcement effect for basic affirmation, basic recognition of mixc mode characteristics, especially the unique business moving line the humane design and service function of subjectivation positioning recognition relative higher.Finally, the combination of in-depth understanding of the empirical investigation and specific cognitive papers for functional design strategy proposed requirements for promotion in other large urban commercial complex mode that the flexible application of the specific design countermeasures, and commercial operation of the depth of the concept fit well professional design team integration measures and safeguards.Text a total of50,000words, self-drawn analysis of figures and tables84, the self-timer real photos46,31appendix drawings. |