The Study Of The Application Of Emotional Element Of Blue In Woman Business Suit

In the colorful nature, blue is one of the most common colors. No matter it is the sheer vastness of the sky, or the vast expanse of the sea, are sufficient to allow people to indulge in its blue charm.Blue is also one of the most commonly used color within professional women’s dress in the whole world, such as aviation, ground transportation, high-speed rail, metro, banking, communications industry, etc., blue professional women’s dress has become a symbol and image of these industries. The emotion that blue expresses has a close relationship to the reason why blue professional women’s dress are recognized and loved by people.With the increasingly fierce competition of company homogenization, professional women’s dress has become one of the important way for company to show its image. In the environment of enterprises traditional colors and visual recognition system, the color choices of professional women’s dress are limited, therefore, how to choose" harmony but not sameness "color for professional women’s dress is the question companies should think about.This research is based on blue professional women’s dress, using emotion of blue as the starting point. In the first place, it expresses the basic traits and emotional factors systematic exposition of blue, then take Eastern Airlines and China Construction banks for example, compare and analysis the practice of their professional women’s dress blue emotional factors, corporate culture, corporate strategy VI, exploring and trying to find the intersection of emotional expression and different blue communicated between different corporate cultures. Finally, through several field survey to Liuyang Branch of China Construction Bank, try to innovation design the application of blue for its women’s dress. The direction of this research topic is studying color design and matching of blue professional women’s dress and seeking for new breakthroughs from the point of color emotion view.