The Application Of Regional Culture Symbol In Packaging Design Of Jinhua Hams

Jinhua City has abundant and unique regional culture resources, which providesa lot of precious material for the packaging of hams. However, from wide view ofpackaging designs of hams, there were some shortcomings in them. In this context,this paper deeply discussed the application of regional culture in packaging design ofJinhua hams from market survey, theoretical research and design practice three parts.This paper summed regional culture up in three kinds: physic-geographicalenvironment, historic culture and folk culture. Then, it made the transformation of thevisual symbolization in the design rules that three kinds of regional culture followed.Jinhua regional culture elements were used well in hams’ packaging design which canbe beneficial to disseminate Jinhua regional culture, to promote the development ofpackaging designs of hams, and to provide references for packaging designs ofregional specialties.