| Fashion is closely linked with media since the day it was born. In the informationage, TV media is playing an important role in the spread of fashion culture, as fashionTV programs can relfect the clothing culture, clothing psychology, design philosophy,aesthetic trend as well as the features of fashion industry of a society in a particularperiod.Based on such theories as aesthetics, social psychology of clothing, culturologyand philosophy, this paper did a comparative study on Creative Sky and ProjectRunway, two most representaitve fashion TV programs in China and America, to ifndthe differences between Chinese contemporary fashion culture and Americancontemporary fashion culture, and analyzed the reasons behind these differences fromfollowing aspects: clothing aesthetics, clothing culture transition, clothing industrydevelopment, fashion education etc.. As conclusion, this paper made somesuggestions on the development of China’s clothing culture, fashion education,fashion industry as well as fashion TV program, in the hope of providing some usefulreference to improve the international competitiveness of China’s contemporaryfashion culture. |
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