Series Package Designing For Fruit Wine

The present conception of "Globalization" and foreign culture constantly enjoying immense popular support, have provided more market space for the grape wine industry. In the present grape wine industry, taking Changyu Grape Wine as an example, the manufacturing process technology of grape wine has become nice and mature however, the packaging is dissatisfactory. In the modern society, more and more customers are beginning to emphasis on content of commodity and as attention to the brand. It can be said that the domestic grape wine industry is approaching the favorable opportunity which with a transformation and upgrading of packaging impetus to the development of the industry itself.In terms of the characteristics of packages designed for Changyu Castel, firstly, the containers are made of ceramic material. It is a kind of fashioned material firing clay as its raw material and, with ruggedness, anti-corrosion property, excessive heat and cold resistance and inoxidizability which are more capable to protect the product and the environment. Meanwhile, it’s more competent than glass in constancy, thermal shock resistance and photopathy so that it possesses the potential to replace the glass material. Secondly, redesign of the opening mode. This time the opening mode is designed more humanistic. It changes the way opening the bottles with a corkscrew into pulling the cork out by hand with the application of ergonomics, as a result of with, brings more convenience to customers. Thirdly, neoteric structure of card board package. This time the packages are made of card board material, and this idea is trying to change those huge, heavy and thick packages which are environmental unfriendly, reduce the consumption as far as possible with the premise of the packages’full function. This idea mainly takes paper’s characteristics, flanging quality, tenacity and the flanged space, to fix and protect the product in it. It may also bare part of the product out of the package so it not only protects the product but also reduce the consumption of the material. What’s more, the product can be seen directly. This idea fits the modern environmental protection theme of minimization and light weight successfully; meanwhile it has the effect of displaying the internal product.