Study On The Multi-functional Packaging Design Of Infant Formula

With the development of our society and economy, the infant group plays more and more important role in the modern society. The packaging design of infant formula has great potential in the modern market and objective consumer market. With the improvment of people’s material culture and spiritual culture, parents’choices of infant formula tend to be more and more rational. Not only do they pay attention to the quality but also the practical and interesting package. The study mainly starts from the multi-function and enjoyment of package and tries to understand the form and color of package. From the ecology and psychology point of view, it tries to explore another way of infant formula packaging design. This not only treats the package as a container but also a tool that can tap the intellectual resources to extend the function of package. The particular function can help protect the envioment meanwhile bring our children fun, which fulfill the need of functional diversity and formal individuation.