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National Brand Development-designment Of Tap

Posted on:2015-02-07Degree:MasterType:Thesis
Country:ChinaCandidate:W J HuangFull Text:PDF
GTID:2251330422469277Subject:Workers made
Abstract/Summary:PDF Full Text Request
In a world of product, the brand is the identity of the identification symbols andsymbol, reflects its on behalf of the company and products. Brand is the expression ofthe emotions, it gives the product emotional color, so as to attract consumers. In modernChinese city streets in the neon advertising dazzle colour, is the world famous brand.Consumers with gusto choose Nike, adidas sneakers, apple mobile phone, philipselectrical appliances and so on. Chinese consumers of the brand has a very strongdedication and the pursuit of. How to build and improve the influence of the nationalbrand of China’s current beer. A good product brand building needs to consider considerthe involved in every link. Such as: advertising, marketing, production technology andso on. But if from the source, a brand is represented by the product itself is the most keylink, and consumers to the survival of brand products is the core of the core. A goodproduct must have the superiority of it compared with the similar competitive products,this advantage comes from the brand development of the concept. Because this kind ofidea like blood exist in every link of brand development level. So, China’s nationalbrand development must also have an advanced and effective design concept as the coreto guide. Infancy\"human nature is changed\" the word is known to the world, but fortheir specific meaning and content actually know how much, I am here on thediscussion of national brand development to understand the\"humane\" exactly how toimpact to our life? What role for brand?And, from the perspective of the professional product design, through the designresearch of faucet, specifically discusses the humanized design is to? The humanizeddesign what we should do? The design research of the faucet for the domestic andforeign well-known brand in the process of the detailed investigation and research, tofully and comprehensive understanding of the current faucet industry status quo and thecurrent advanced technology of hoses. Because the tap is a product of high frequency touse in people daily life, through the humanized faucet design here, can let everybodyfeel distinctly humanized brand development is the key to the revitalization of nationalbrand competition.
Keywords/Search Tags:brands, consumers, humanization, tap
PDF Full Text Request
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