The Research Of Site Selection Of Large Theme Park Based On GIS Technology

The first modern theme park of the world—Disneyland emerged and succeed in the1950s. Then according to the successful type of Disneyland, The theme park developed quickly all around the world. The theme parks of North America and Europe have become full-fledged and stayed in the leading level. However, Shenzhen Splendid China park founded on September21,1989, it marks the birth of the theme park in China.. Due to a huge demonstration effect led by Shenzhen Splendid China park, Under the temptation of huge economic benefits, all kind of theme parks emerged in China. For example, Suzhou fairyland, World Park in Beijing, Hangzhou fairyland, Song City, Kaifeng Millennium City, Chengdu Aromatic and Wuhu Happy World etc. These are in a relatively high level.Although there are many run well theme parks in China, we couldn’t ignore the overall operating condition in China:excessive competition, lack of preliminary feasibility study, theme lack of creativity, products are lack of innovation and a single profit growth point etc. These problems led to primary theme parks run in loss, few are at a profit. At present, foreign research more in-depth for the theme park. The content of the research is not only on the simple introduction of the development of theme parks, but also for tourists and behavior of tourist market and area related to the mathematical model of the influence factors of theme park development and location effect were studied. On the contrary domestic related research is less. With the theme park investment boom of recent years rise again, it has attracted many scholars research interests. Foreign research is more pay attention to the influence of the location for the theme park, and domestic focuses on business management and marketing, this has led to the development of different results.Taking the need into consider, this paper take advantage of GIS (geographic information system) technology to study theme park site selection. First of all, to review relevant theoretical research at home and abroad, mainly aimed at defining the concept of the theme park, and the related theory model for research. Secondly, analysis of influencing factors on site selection of the theme park, and build a theoretical model, the weight of index system of factors analysis. Then, using GIS technology to spatial location optimization path. Finally, choose three theme park of Qingdao. analyzes its location. In order to improve the reliability and validity of the research, this paper mainly adopts the methods of literature research hierarchical analysis.This paper studies the influence factors of location selection, theoretical model and index system, by using GIS spatial analysis was carried out on the influence factors, it is concluded that the optimal results. To analyze several theme parks have been built and are in operating. I Hope this research can provide some assistance to the theme park location theory research in China, the significance of reference to the domestic related site selection of social practice.