Research On The Trade Development Strategy Of China’s Marine Chemical Industry After The Financial Crisis

Whether the global economy or a country’s domestic economy, it’s always inevitable that there is an economic fluctuation or econ是omic cycle, and the economic cycle is always associated with the financial crisis or economic crisis. Financial crisis means deterioration of all or most financial indicators of a country or several countries and regions, such as short-term interest rates, monetary assets, securities, real-estate, land prices, the number of business bankruptcy and financial institutions. If it spreads to whole world, the global financial crisis will occur. The essence of the financial crisis is virtual economic problem. It will more or less have an impact and shock to the real economy. If a greater impact on the real economy occurs, economic output and the economy amount will have a large-scale reduction, resulting in an economic crisis.The first part of this paper briefly describes the financial crisis, the international transmission theory and the theory of economic globalization, as well as the strategic trade theory. These theories are the starting point and ending point of the idea of this paper, which have the value of overall guidance and direction to this paper. From theory to practice, the second part of the article provides a brief description of China’s foreign trade situation. After the outbreak of the sub-prime crisis, impact of the financial crisis on China’s export trade concentrates in two areas. On the one hand, the financial crisis make China’s export growth rate significantly to be down trend. And on the other hand, under the impact of the financial crisis, consumption demand declines rapidly, which increases our export enterprises and foreign trade friction between enterprises. In the third part, the author expounds how the financial crisis, China’s export and the outcome in detail. The effecting mechanism of the financial crisis is mainly in the following four areas, demand transmission, exchange rate transmission, price transmission and trade protectionism. Under the influence of these four mechanisms, China’s export trade and international market demand significantly decreased, making China’s exports growth rate and the extent of trade surplus decreased. In the fourth part of the thesis, based on the above study, in the theoretical system frame work of scientific concept of development, the author gives some specific Strategies from the government and corporate level to improve the situation of China’s export rate to deal with the financial crisis. The departments should begin to do the following aspects, carrying out loose monetary policy and active fiscal policy, keeping the stability of the RMB exchange rate, taking the initiative to prevent trade protectionism, enhancing internal and external economic and trade policy coordination, flexibility and effectiveness.Finally, take the Shandong Zhonghai Chemical Group as an example, the fuzzy comprehensive evaluation method, the international trade strategy evaluation, in view of the evaluation results, corresponding proposed international trade development overall strategic goal, and after the business strategy, competitive strategy and function strategy three levels of strategy. Finally, puts forward corresponding enterprise international trade development strategy implementation measures, including enterprise organization structure measures, enterprise organization culture development measures, financial management development measures, technical innovation and development measures, international marketing development measures, information development measures.Because the author ability limit, just from the theory, put forward the Shandong China petrochemical group company international trade development strategy, and the concrete implementation steps and control measures still needs in the later practice to realize one. In addition, with oil processing technology innovation and the international oil price fluctuations, the change of such factors as the company’s international trade impact, especially the international oil company technology innovation and development, can make the oil and chemical market more competitive, the company’s business growth produce certain effect in the future, it is necessary to further attention.