A Econometric Research On Toto Sales Of China

Among the four types of sports lotteries that are issuing in our country at present, Toto is the type with the most sport characteristics, and best embodies the meanings of sport. Therefore, to make an intensive study of the factors influencing Toto sales of China, this paper uses the research approach of bibliography, expert interviewing, mathematical statistics and econometric analysis, and draws conclusions as follows:1. China Toto has experienced three periods from its first issued in 2001 Oct., that is the period of swift growth of sales at the beginning of its on the market, the period of more types, rules altered while the turnover decreased sharply and the period of a upturn of sales and tends to be stable.2. Issuing time has different influences on different games of Toto. Some are negative and some are positive. However, in general terms, with the passage of time, the sales moving trend of all games shows a reverse shape of U which indicates that all games of Toto have product life cycle.3. For the win and lose game which is the only one has the variable of pool, the sales of the week before has positive influence on the present week, that is the bigger the former variable, the bigger the sales of the present week.4. For all games of Toto, expected return rate of present week has significantly positive influence on sales of it, that is the higher the expected return rate, the bigger the sales of the present week.5. For all games of Toto, the variable of the sales of the week before which indicates the has significantly positive influence on sales of the week present, that is the higher the got awarded money the week before , the bigger the sales of the present week. 6. Accidental external events can influence the sales of Toto, for example, the BMW event of Shanxi sports lottery, the Sichuan earthquake and the 29th Olympics.Base on the conclusions above, this paper proposes suggestions as follows:1. In order to develop new games that cater for the need of lottery buyers, we should enhance the entertainment of Toto by all kinds of means on the basis of existing games, and keep the rule of ceiling on bonuses of 5000000 per stake.2. On institutional level, we should perfect the legislation and enforcement of lottery issuing. On management level, we should cultivate high quality staff so as to avoid fraud cases and promote the public credit of the government function department.3. We should make full use of modern communication means and improve the sales of lottery by net and telephone betting gamble, and that also has a positive meaning on offering convenience to lottery buyers, saving cost of sales and prolonging the time of betting gamble.