The Empirical Research Of Chongqing Hot Springs Tourism Experience

With the arrival of the era of leisure and travel needs of modern society graduallyevolved into a constant pursuit of the activities of an experience different from everydaylife, the experience has become the core needs of the tourists. China has rich hot springresources, and also,our country has a long history and culture of spa tourism, and now,to experience hot spring water, the sentiment Spa emotion as the theme for the purposeof spa tourism, health spa, leisure, and is rapidly becoming a new tourism and leisurefashion. Chongqing have been declared a "Spa Capital of China" and "The Spa Capitalof The World" in the past two years. They are on the one hand bring addition of a newbusiness card of Chongqing Tourism, on the other hand, spa tourism development andhot spring tourism activities entered a rapid riseperiod. However, the city’s hot springstourism development of fire behind it, such as tea appear to the contents of a single formof identical and even some with unnatural harmony. Diversity, and experience eratourists vastly disproportionate to the needs of individual, at the same time, scholars spatourism experience lagged. Based on this, I hope that through this study to identifyfactors affecting the spa tourism experience and to analyze the importance of betterguidance to spa tourism development and management practices to improve the qualityof experience of spa tourists.This study, we review the research literature on spa tourism, tourism experience andspa tourism experience. On the basis of factors elaborated tourism experience factorsand tourism satisfaction.According to the consult expert advice, online surveys and fieldresearch,This study proposed five factors that affect the of Chongqing hot springstourism experience. And then, extended to21sub-factor questionnaire designed finally,according to preliminary influencing factors.With data analysis and processing, using statistical tools of SPSS15.O,Using factoranalysis, analysis of variance, descriptive statistics and principal component analysis tovalidate preliminary influencing factors and sort, reached the final of spa tourism experience major influencing factors,that are service quality and facilities, hot springsand cultural environment and spa tourism products. Finally, according to theconclusions of the Chongqing Hot Spring Tourism Development suggestions andcountermeasures.