| With the improvement of people’s living standard, leisure food has been greatly developed. Es-pecially in last few years, its market increases by geometric level. At the same time, domestic leis-ure food enterprises have been mushrooming. But local enterprises with annual sales of more than one hundred million yuan are rare seldom. Most of them are small inscale. Therefore,as local family business, Aoqi high quality food Co,.Ltd faces how to survive in this fierce competitive world.This paper firstly, through a careful study of the corporate status quo,uses marketing theory to analyze its marketing environment and competitive environment. Secondly,it tries to find out the advantages and disadvantages of the corporates competitions.Thirdly,it makes some choices in strategy of competition, with analysis of the Theory STP. Finally,it formulates a correspondent marketing tactics. Also, some safeguards measures and process of implementation are discussed.The author hopes that the essay will be helpful to the further development of Aoqi high quality food Co.,Ltd. She thinks the paper will be valuable to other domestic food enterprises. |
