Research On Development Strategy Of Sheyang County Automotive Logistics Co. Ltd

Collective transportation enterprises after the reform of the property right system, how todevelop into a modern logistics enterprise? The development from traditional transportationindustry to modern logistics industry, is not only the expected goal can achieve the reform ofproperty right system, integration also need to factor of logistics market, policy environment,the enterprise’s strategic measures. Strategy formulation is in the full analysis of the abilityafter the formulation of development planning, SWOT analysis is a good tool.According to the Sheyang County Automotive Logistics Co. Ltd. the region’s economic developmentsituation, as well as the modern logistics in Jiangsu and the development of regional economy and thedomestic economy, the steady development of the basic role of hands, have development prospectgeneration logistics is bright. Thus in the system reform of county of Sheyang Automotive Logistics Co.Ltd. should focus on the long term, combined with industry practice, to develop practical strategicmeasures. How to combine the actual? What is the strategic measures of operation?Using SWOT analysis, in-depth analysis of enterprise has a stable customer,the staff, the internaladvantage, unreasonable equity structure, backward information platform and the lagmanagement and internal weaknesses, external opportunities including preferential tradepolicy and regional support infrastructure policy, etc. there was a rapid increase, andencourage new logistics enterprise external threat to the market competition and foreignlogistics enterprises enter the domestic logistics market, on the development of theenterprise’s internal and external environment and competitive advantages are analyzed, putforward the SO, WO, ST, WT development strategy, according to the strategy and detailed theprocess reengineering, differentiation strategy, strategic measures specific informationplatform. In order to improve the company’s economic benefit and social benefit, make fulluse of advantages of regional economy, accelerate the pace of development of enterprises.The implementation of the strategy is a long-term continuous improvement process,according to the needs of regional economic development in the years of constant adjustmentand improvement, only to keep pace with the times, constantly adapt to the environment canbe long-term development.