The Analysis Of China’s Marketing Strategy Of German Enterprise

China’s power machinery market has become the large stage of internationalcompetitiveness with the rapid development of China economic. As the Germany largestand successful Power machinery maker, K enterprise has begun the cooperation of Chinasince1990’s. Currently, China market has been involved as the important component of itsglobal strategy. K enterprise accelerates its development in China in the past ten years.Facing the strong competition from Chinese power machinery enterprises and theworld-known power machinery enterprise, K enterprise must be clearly aware of themacroeconomic environment carefully, and take measures actively to keep its own nuclearadvantage in order to seek long-term development.The development of China economic stimulates the rapid development of Chinesepower machinery industry. The main supplier of power machinery industry in China isChinese local independent maker, and the foreign engineering machinery maker. Here weanalysis the market environment of Chinese power machinery industry. And we researchthe sales strategy of K enterprise. Through the analysis of success experience about Kenterprise, we hope our local independent power machinery maker could improve in manyaspects.