Research On Marketing Strategy Of Agricultual Machinery Agency-Harbin Power Technology & Trade Inc

Harbin Power Technology Trade Co., Ltd. (hereinafter referred to as "Power Trade"), adhering to the "agricultural business, based on an appropriate expansion of foreign trade, actively serve the main HEC Group, to build a world-class trading companies' business purposes, a positive development." unity, harmony, refinement, and pragmatic "spirit of enterprise, science and real cheap" integrity, service, innovation and excellence, "the core business philosophy, the power to become the United States Trade since 1990 Deere & Company Northeast China and Inner Mongolia region of the special distribution Since the business to total sales value of about 13 billion yuan in imported farm equipment, main customer groups are: Heilongjiang Land Reclamation Bureau of the Branch large modern farms, Heilongjiang Province, local agricultural cooperatives, and a PLA military base in the major agricultural and sideline , the distribution of John Deere agricultural machinery throughout modern Liaoning, Jilin and Heilongjiang, Inner Mongolia provinces.U.S. Deere is the world's largest agricultural machinery manufacturing company, its products performance, quality, reliability and easy maintenance is known. U.S. Deere & Company was established in 1837. It consists of a blacksmith shop is only a person's development for today's sales more than 160 countries around the world, has approximately 38,000 employees of the company.Power Trade in the United States in 2008 was named the outstanding service dealer of Deere & Company, 2009, 2010, two consecutive years was named the Top Ten U.S. Deere dealer. Power Trade adhere to the "Gold Service" service concept - that is, work in service to "white with black" "five plus two" premium service model, after years of efforts to create a "gold service" work, has made the sale service network all over the Heilongjiang Bureau of Reclamation, after-sales service in addition to Power Trade Division has been abroad, professional and technical training for nearly 20 skilled and skilled technical staff, but also the U.S. office and Beijing Harbin Deere Company technical support. Power Trade opened 24-hour service hotline at any time to communicate with users, outside the warranty period to resolve user problems found in the use of farm machinery, live to be excluded for failure to ensure that personnel in place 24 hours. Users need to do urgently need the user to ensure the reclamation Deere agricultural equipment and technology for more than 98% in good condition. No complaints from customers over the years, and won a good user reputation.Power Trade in the provision of service protection, while also undertaking new technology, new equipment to promote the introduction of the task, only a few years to the introduction of Heilongjiang reclamation area the world's advanced level of equipment common good, mobile and strong, is not restricted terrain for remote operation across a large area requirements of precision agriculture equipment, 300 sets and a large number of conservation tillage equipment. Including high-power tractors, spraying machines, harvesting machines. Heilongjiang reclamation area is not only the level of farm machinery and equipment has been greatly improved, but also for the cultivation of agricultural restructuring Heilongjiang reclamation, food production capacity, to speed up the process of agricultural modernization, construction of new socialist countryside played a booster effect.Although the "Power Trade" in the past with the Deere brand achieved good sales results, but the company's marketing strategy, there are still loopholes in the face of increasingly fierce market competition, such as one of the international agricultural giants - New Holland brand low-cost imports of crude to seize the agricultural market, marketing strategy, how companies can become bigger and stronger the brand, promotion to the nation, to adjust the company's marketing strategy is particularly important, so this article for the "Power Trade," the status quo of the marketing agency brand specific improvement measures.