The Research On The Investment Strategy Of Shandong Telecom Optical Broadband Network

Investment is the main approach to promote the enterprise developing rapidly,and its function in guiding enterprise business development and structure adjust merit is very i mportant. Tor the communication operating enterprise, broadband service is one of the two main backbone revenue sources, and it’s also the important means to attract users and implement business binding,it’s the business t hat should he i nvest ed most to promote its development. So investment of broadband is the major security for this enterprise.At present, optieal access for replacing copper access has been the developing tendency in broadband access, and Optical broadband investment construction is becoming the main current in broadband investment strategy for the communication operating enterprise.As the earliest. commimication operating enterprise, China Telecom has more than ten years experience in investment construction and operation fields of fixed services(fixed line telephone and broadband), and it’s at the leading position at home. But with the change of some national policies in2012, China Mobile started to develop its broadband services by WLAN and bused on its advantages in firice, it has made a figure in fixed broadband field.Meanwhile, as broadband is the base integration of three networks China Railio and Te1evision has alsobegan to develop its broadband services depending on its abundant user resources, because of these factors, the leading position of China Telecom is strongly shocked by the later comersShandong Telecom, which is the unique legal branch of China Telecom in Shandong district, is also at the crossroad that the broadband busines competence is becoming fiercely and the opt ical network cit ies construct ion need to be promoted rapidly. As a relatively weak communication operating enterprise in the northern district, and under the leading of China Telecom’s whole strategy ol’ broadband, how to know its optical broadband construction covering mode and draw up the reasonable development and investment strategy of optical broadband, this is the chief problem for Shandong Telecom in promoting the great development of enterprise among the "twelfth Five-Year Plan" period. Under the chances and challenges of the national strategy "Broadband of China", also the integration of the three networks, Shandong Telecom should promote the FTTH busines developed by establishing and implementing the effective optical broadband investment strategies, and make itself developing rapidly.At such a critical period, the purpose of this article is to analyse, choose and implement the optical broadband investment strategy of Shandong Telecom by comprehensively applying the theoretical knowledge of the investment and management subjects, and the article is based on the foundational theories, eg. Investment strategy of enterprise, and adopts the tools of data comparison analysis and SWOT analysis to make the investment strategy suit, the optical broadband development of Shandong Telecom. And based on the selected strategy, it will give the specific and tactic implementing projects.