| As China’s industrialization, urbanization and modernization process increasingly accelerated, stable social and economic development, people’s living standards continue to improve, food consumption has become an important force driving China’s growth in consumer demand, China’s fast food industry has expanded rapidly. The Western-style fast food companies, who are world leader, have coveted China markets for a long time. Therefore, the effect of the logistics operation in the China markets will determine its ability to occupy an important position in China’s restaurant market.In this paper, A Fast-food company’s logistics operation optimization as the research object, through practical investigation and research, based on in-depth analysis to the current situation of the development for the fast food industry in our country, A Fast-Food company’s current logistics situation and challenges, the research is A Fast-food company’s logistics operation optimization. Firstly, this paper summarizes the logistics outsourcing, logistics, supply chain management, cold chain logistics, inventory optimization, logistics information system optimization and related theories. Secondly, the paper analyzes the development of A Fast-food company in China and its business situation and logistics operation. Thirdly, the use of PEST analysis for A Fast-food company the external environment of logistics operation, summarized and analyzed the resulting logistics challenges and problems, explored the strategic plan of companies in the next five years. Finally, in3aspects of the cold chain logistics optimization, inventory optimization, logistics information system and process optimization, it analyzed A Fast-Food company in-depth to adopt the Logistics operation optimization measures, aimed at reducing the logistics operating costs for A Fast-food company, improving operational efficiency and enhancing A Fast-food company’s core competitiveness, and thus it can come a long way and sustainable development. |
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