A Based On Critical Incident Technique Research For Turnover&Not Turnover Behavior In Manufacturing Industry

With rapid and further development of Market Economy system and globalization procedure, competition between enterprises becomes fiercer and fiercer, especially for manufacturing industry which is one of the most significant domains for national economy in China. Thus, turnover is being a common occurrence. Nevertheless, an authoritative foreign research report indicates that unsuccessful turnover experience will do much harm to not only the enterprise, but the employee as well. The problem should be deeply thought since it occurs over and over.By reading and summarizing related literatures, author finds that, relatively speaking, past study and material of turnover was fairly rich. However, on the opposite, Not Turnover, hasn’t ever been researched. In this paper, turnover and not turnover are creatively combined together for study. The relevance of the two behaviors and their significance for Talent Turnover or Retention are explored in a particular view. Author makes use of a survey result by interview and open-ended questionnaire from manufacturing industry in Shanghai region, creates Classification Model of Turnover&Not Turnover Reasons by applying Critical Incident Technique.This study indicates that salary&welfare, new opportunity search, organization climate and job itself all play very important roles in both turnover and not turnover behaviors. Further analysis shows that turnover is mainly caused by complex incidents, while the ratio of simple and complex incident of impacting not turnover is nearly no difference. In the end of this paper, author stands on the site of HR department, proposes the strategy and suggestion of Talent Retention for manufacturing industry in Shanghai region.