Study On The Relationship Between The Intellectual Capital And Enterprise Performance

With the advances in information technology, economic globalization and increasing competition in the market between the countries, the competition between enterprises shift from tangible material product competition intangible knowledge, intelligence and technology, competition, producttechnology, knowledge content into a competitive basis and the key to victory. Knowledge has replaced capital, land and materials become the most important capital. Intellectual capital is the most decisive factor in the knowledge-based economy. Whether national or corporate decision-makers have the intellectual capital investment, access to and management as their strategic magic at all costs to compete and the development of intellectual capital. Intellectual capital has become the focus and core of the knowledge economy era of enterprise competition.Chapter1.Focuses on the research background and issues, research the purpose and significance of the study of ideas and content, research methods and information and this article may exist innovations.Chapter2. Research into literature and draw on the resource-based theory, theory of knowledge base capability basic theory and stakeholder theory.The third chapter, analisis and evaluate the the concept of intellectual capital elements, the concept of corporate performance and its influencing factors and intellectual capital and corporate performance status quo from a theoretical point of viewChapters4and5, Take Qingdao Haier for example an empirical examination of the relationship between intellectual capital and business performance. Intellectual capital measurement methods selected intellectual capital appreciation coefficient method, including material value-added factor, the coefficient of human capital appreciation and structural capital appreciation coefficient; enterprise performance accounting performance to measure the performance of Qingdao Haier, the measure including the solvency of enterprises, operators capacity, profitability and ability to grow and other indicators as an alternative to corporate performance variables and use of Taian financial library to collect relevant data, building a VAR model, Granger causality test, impulse response and variance decomposition of Qingdao Haier’s intellectual capital and business performance measure and analyze the correlation.Chapter6, the empirical analysis to summarize and draw Qingdao Haier’s corporate intellectual capital and business performance between the same trend of development; enhance corporate performance from the point of view of the intellectual capital put forward policy recommendations.