The Empirical Research Of Wal-Mart’s Marketing Model

With development of information technology continued rapid, Walmart has entered a competition in the globalization era of the Internet economy. Walmart’s marketing model also is changing, e-business which is one of the model. It appeared to become Walmart survival and development platform, and to promote Walmart from the traditional mode of marketing to e-business marketing model changes.This paper analyzes the impact of the Walmart model change factor in e-business environment, gives a comprehensive theory of marketing model change in the information age, analyzes the mechanism of e-business for Walmart business model change, and then comprehensive analyzes the new marketing model. Making this new marketing model more clear in theory. Specifically, from the marketing models and theories of e-business start with an analysis of e-business environment for Walmart marketing model. Paper analyzes a variety of factors of Walmart marketing model, and then using those factors to establish a theoretical model an hypothesis.Through the description of the statistics, the best informed of the impact of e-business Walmart marketing reform model factors. Through factor analysis, divided many scattered factors into three categories:the macroeconomic environment factor, market competition factor, and enterprises factor. Through the independent variable regression analysis to verify the correctness of assumptions of the three mentioned above. Finally, the regression model as a whole, know that the macroeconomic environment factor, market competition factor, enterprises factor for Walmart e-business marketing model and its impact on the degree of relevance. That is to say, the macroeconomic environment, market competition environment and enterprises factor better, Walmart business more suitable for the implementation of change in e-business environment.Through the empirical analysis of the results, paper gives Walmart marketing business model in e-business environment. Walmart should pay attention to the issue of marketing business model change process, as well as the implementation of changes to some of the recommendations.