Division Of Lanzhou Petrochemical Company Mine Services Brand Building Research

Accelerated since the global financial crisis in2008, part of structural adjustment of China’s enterprises, promote the best time for enterprises to change the way to development of enterprises, mergers and reorganizations, eliminate backward production capacity, to adjust the structure of the enterprise development direction of development of the state-owned enterprise reform. Many multinational business also confirms that, in the global top500enterprises, of which80%of companies specialized companies, only20%of the company is a diversified company; separate sideline due to loss of the support of the main business slow development, brand building on the road is also more difficult. With the national macro-control efforts to control the increase in the support of the policy of expanding domestic demand, the pace of technological innovation of the Group’s businesses also significantly accelerated, the Lanzhou Petrochemical mine business development services division also entered a golden opportunity to stage. Lanzhou Petrochemical Company mine services division as the most important part of the sideline, and also played an irreplaceable role in the development of the main business. Lanzhou Petrochemical Company has gone through a series of restructuring and the final restructuring main sideline separation, its aim is to make the main business of oil refining, chemical and other better development. However, for sideline business development has been in a tepid state. Diversified the face of market competition, complexity, and how to establish and consolidate Lanzhou Petrochemical Company mine services division brand advantage and competitiveness, and to maintain a more scientific and reasonable Lanzhou Petrochemical, sustainable development is to be studied in this paper focus.In this paper, the environmental characteristics of the specific area of Lanzhou Petrochemical Company, Lanzhou Petrochemical Company mine services division brand building perspective to analyze the status and the advantages and disadvantages of mine service division of Lanzhou Petrochemical Company brand building, while making reference to and learn from foreign oil advanced corporate brand building experience, explore the mine service division of Lanzhou Petrochemical Company brand building development strategies to solve the problems of the enterprises in the development process of brand building. The enterprise social stability, corporate stability plays an important role for social stability. Division of Lanzhou Petrochemical Company mine services brand building has the important role of maintaining harmony and stability operations management environment. Lanzhou Petrochemical Company mine services division brand building is conducive to enhancing the competitiveness and attractiveness of the enterprise, the enterprise strength enhancement more favorable there are talented people to join to form a virtuous cycle of business development.