Study For Status Quo And Developing Strategies Of International Settlement Business Of Gansu Branch Of China Construction Bank

Enterprise’s demand for international settlement business has greatly increased with the expansion of global economic integration and Chinese government’s implementation of "go global" strategy. As the typical intermediate business of bank industry, international settlement business develops to be the focus of competition among banks because it is characterized with low risks, high yields and meanwhile, it can drive the rapid development of other foreign exchange products. Against the background of competition and developmental opportunities, Gansu Branch of CCB needs to substantially promote its competition and contribution in international settlement business field. It becomes the key to achieve the leapfrog development of the bank. However, from the status quo of view, many defects exist in the developmental way of customers, products, marketing, linkage and internally piloting of international settlement business of the bank. Its developing strategy is makeshift without the consideration of long-term development of the business. The bank lacks a whole set of mutual connected, matched and systematic developing strategy. And still there is the gap between the status quo and the developing strategy proposed by the head office of CCB:narrow disadvantage gap with the front runner, widen the advantage gap with the followers in bank industry. And the leading role of international settlement business of Gansu Branch of CCB in marketplace has not been established.Combined with the author’s years of working experience of international settlement business in CCB,this essay develops according to the status quo of international settlement business of Gansu Branch of CCB.Comparing the business strategy of the bank to the package development goal of the international settlement business, this essay adopts analysis to the problems existed in the aspects of organizational structure, products innovation, personnel quality and marketing channels of international settlement business of the bank. Facing to newly born challenges in international settlement business with the expansion of global economic integration, the essay concerns the limited factors in this business field and gives analysis to these factors. In addition, developing strategies to promote the development of this business of the bank have been proposed. These strategies are as follows:the differentiated customer strategy; product-mix strategy; multi-channel marketing strategy; multiple functional levels united strategy and refined internally piloting strategy. In this essay, the desired effects of these strategies have been anticipated and specific measures used to achieve the effects have been also put forward. We can improve the creativity, market performance, management to economic capital and risk of international settlement business through building the achieving development through management mechanism, customer oriented service mechanism, continuous innovation mechanism, evaluation mechanism of scientific incentive and constraint, long-term personnel cultivation mechanism and comprehensive risk management mechanism.Therefore, we can establish the leading role of CCB in international settlement business market through raising its contribution, narrowing its disadvantage gap while widen the advantage gap with Industrial and Commercial Bank of China.