Research On Competition Strategy Of Public Hospital Under New Medical Health System Reform

With the constant promotion of a new reform of medical health system, great changeshappened to the environment for the development of Public hospitals. The governmentdrops unceasingly to Medical establishment’s investment, the society manages, theChinese-foreign joint venture cooperative medical treatment organization rapidly expandsto form the competition to the Public hospital. And the Public hospital in marketabilitycompetition method, the resources deployment’s authority these aspects received very biglimit, is unable to adopt the market economy behavior to participate in the competitiontruly. the current situation request Public hospital must tap own management potential,strengthens the strategic management date to see the necessity, enhances the hospitalcore-competitiveness, the adaptation day by day stern competition environment.Hospitals in foreign countries have applied strategies for over two decades, but itlacks to the non-enterprise domain research in China. As competition in the medical andhealth industry becomes more and more intense in China, how the Public hospitals shouldcompete with the other non-public hospitals, how they should build up core competenceand how they should maintain the leadership position as they are today remain the issue,which is the focus of this article.This article in view of the Public hospital unique environment and the organizationcharacteristic, through systematic analysis of the Public hospital in terms of theirdevelopment stages, internal and external environment, their relationship and functionswith stakeholders, administrative pattern and ownership format (compared with otherprivately owned, state-owned and foreign-invested hospitals), this article tries to exemplifythe degree of intensified competition in the medical and health industry, thereby illustratingthe importance and necessity for the Public hospital to build up and strengthen their corecompetences in years to come. The article through to China Public hospital competitionstrategy analysis, has analyzed the present China Public hospital present situation, haspointed the question which in our country Public hospital competition exists, based on this proposed suits our country national condition the Public hospital competition strategy,gains the continuing competitive advantage for our country Public hospital through theformulation suitable strategy to provide the beneficial reference for the hospital reform,provides the mentality and the pattern users for reference, makes some beneficialexplorations and the contribution for the strategy management theory’s development.