Study On The Optimization Of The Circulation Channel Of NP Company

As the paint market in developed countries increasingly saturated, the developingcountries and areas become the focus for the paint enterprises owing to their huge marketpotential. As the biggest developing country, China is attracting the famous paintenterprises come for their enclosure movement because of the huge paint market and fastgrowing demand for paint, which made the paint market facing an increasingly fiercecompetition.In the buyer’s market which formed in the background of the increasing marketcompetition and price transparency, how to attract more customers and increase theirloyalty, then keep the increasing market portion become a big challenge all the paintenterprises facing.The Circulation Channel become the most important part in the marketing strategy.One side, the paint enterprises keep deep development and maintenance for the existingcirculation channel, on the other hand, they expand new channels and strategies, so as tothe strength of channel is KING, winning at the terminal.Part one: Introduction, which mainly introduced the background, the goal andmethod;Part two: the summary of recent theory and research of circulation channel, whichmainly introduced the Connotation, function and development process, factors affectingthe structure of the circulation channel, and channel management theory; theories of thecirculation channel structure and present situation of research on the development of thetheory of the circulation channel behavior.Part three is the focus of this article, through the analysis of the internal and external environments and disadvantages of Nippon, find the problems existing in the circulationchannel and analysized the causes, then combined the theoretical knowledge in Part two,offered the strategies of further optimization of vertical circulation channel strategies forNippon...