K Facilitate The Study Of Channel Management In Food Enterprises

With the continuous development of China’s economy, people’s living standard is higher and higher, at the same time, China’s large population base, the consumption of necessities of life for people. So how to take such a huge consumer market more, each a domestic enterprise want to do everything you can to make every effort to fight for market share, the international giant also took a fancy to such a large market in China.Did the fast-moving consumer goods industry vigorous development of high-speed enterprise how to get more market share, this is worthy of serious study.Channel management is refers to the manufacturer to achieve the goal of the company’s distribution and manage the existing channels, in today’s increasingly serious product homogeneity, marketing channel has become one of the most important asset of the enterprise, is also a variable’s biggest asset, marketing channel, for the most part affects the success or failure of the enterprise. So this will be based on the relevant theory of channel management to expand.Members use mainly including channel choice, channel management, channel assessment related theories to talk about fast-moving consumer goods companies such as channel management.Based on K convenience food enterprises channel access precision farming management practice as the research object, according to the analysis of the background reasons-related questions, find problem reason-analysis of the original image, formulate corresponding countermeasures to solve the problem of the research methods, for the report.Into the experience of the author in channel management, discusses how to establish partner marketing channel management, and establishing interdependent relationship of the manufacturer.Hope can give a fast-moving consumer goods companies in distribution channel management to provide some meaningful reference.