Research On Development Strategies Of Meituan

The GNP and Internet users highs the maturing online payment and the development of mobile Internet, pioneered by the U.S. Groupon website buy class website has a unique advantage of the region, the number of restrictions, can not, can be for businesses to expand new sales channels. Since March4,2010the first to follow the Groupon buy site of the United States Mission online line, domestic buy site development so far, the competition in the market has reached a fevered pitch. But at the same time, within the industry, the competitive situation becomes clearer, Matthew began to show. More serious due to the homogenization of the product, especially physical type of buy, competitors will profit has been pressure to a very low, almost too much room for operational. U.S. Mission Network With first-mover advantage, through continuous efforts to become one of the most successful buy site, but encountered many difficulties in the development process.Buy the market since the end of last year, data collected using SWOT analysis tool based on the analysis of the external environment and internal conditions, the U.S. group net external conditions and internal factors, competitive strategy, description of the United States Mission Network’s competitive strengths and weaknesses, opportunities and threats. SWOT analysis on the basis of the strategic direction of the U.S. Mission Network made choice to seize its activation of the necessity of the implementation of the strategy of dilated.To solve these problems, the authors apply their expertise to propose appropriate development strategy recommendations and treatment programs. Safeguards the organization security derived by analyzing the buy site expansionary strategy to achieve short-term development goals and specific programs, as well as market positioning, personnel training, technology development, and other aspects should be taken. In the paper, the author proposed the020model will broaden the direction of the development of e-commerce, by large-scale diversified. Meanwhile, when faced with the test of life and death in the buy to O2O transition will be a shortcut, but the competition will be very fierce. U.S. Mission Network is now in a favorable opportunity for expansion, should use its brand and market share in the development of emerging markets such as third-tier cities, buy product category should be service industry gradually take full advantage of the technical superiority to the kind of gross profit higher class expansion seize mobile application market, combined with the coupons, SNS, LBS, increase user stickiness, to stabilize the domestic buy industry leading position, the final breakthrough in the situation of the thousands of groups Wars "Matthew Effect" crack mode, the product The similarity is obtained qualitative breakthrough. The paper also prospects of the future development of the buy site, pointed out in a leading position in the next period of time, buy site will have a greater development space, buy site of the new entrants and the second tier market space will be further squeezed erosion, large buy site should take the necessary measures to avoid a direct conflict with the first echelon buy site conclusion.