Business Model Of Group Buying Websites Based On020Mode

As a new kind of consumption patterns, group buying has been gradually known and accepted by consumers. It can be divided into two modes from the aspect of people’s consuming ways:the online mode and the combined mode of online and offline transactions. The latter is also called020mode. Despite a late start, China’s e-commerce industry has developed very quickly. With the growing development and popularity of network consumption, more and more consumers have increased their consumption proportion on offline service industries such as restaurants, movies, photography and beauty salons.020-mode group buying will certainly usher in enormous opportunities and achieve broader development prospects. Since the first O2O-mode site appeared in January2010, group buying websites in China have experienced two years of exploration, finding ways to success. During this period of time, numerous sites were eliminated due to the fierce competitions and existing problems. Therefore, how to systematically analyze this mode and solve these problems is crucial to this kind of websites.Starting from the nine elements of business model and combined with the knowledge of management theory, this paper mainly analyzes the operation mechanism of group buying websites based on O2O mode and explores the existing problems in the operating mode of those websites, and proposes the corresponding countermeasures as well. Taking Dianping Group Buying Website as an example, the paper analyzes and evaluates its typical "O2O+SOLOMO" Business model on the basis of analytic methods such as PEST and Michael Porter’s Five Forces Model. Finally, the paper draws some conclusions and also puts forward some inspirations and referential suggestions.