Study On CP Customer Satisfaction Promotion Strategy

With the rapidly development during last several decades in China. It has became the manufacture center in the world. This has brought many development opportunity to China, Meanwhile, It also have been bringing more larger challenge. Through several decades of development, The enterprises focus on the production, Nowadays, The enterprises should not only focus on this but also customer demand.We can see from many examples, The long-terms successful of enterprises not only based on the cultivate and application of core ability but also based on the result of establish and maintenance of customer relationship. At the same time. The study shown, In each field, Improved customer satisfaction can help enterprises to improve the marketing appropriation. The only question that enterprises should consider is:how to keep long-term success, and maintenance the top one in the field of their own. At the moment, It is very necessary to study how to deal with customer and how to improved the customer satisfaction in manufacture enterprise.This paper integrated the theoretical research and empirical research method. Firstly, The paper set forth the background of this research. After reading many paper and collecting data, It points out the concept of customer satisfaction in China and overseas, and three influence factor of customer satisfaction. Meanwhile, This paper gives all the introduction of four measuring models of customer satisfaction and improving strategy of customer satisfaction in the China and overseas. Secondly, Measuring models of customer satisfaction is fixed that is ACSI was adopted and investigate method, After releasing the questionnaire and analysing the data. It turns out the customer satisfaction degree of CP Co., Analysis the problem and reason. Lastly the corresponding improvement strategies were proposed including the support way.This paper puts emphasis on two aspects:The first one is analysis the issue of cp co’s customer satisfaction based on theory knowledge and analysis tooling. The second one is developed strategy and measure safeguard of improving customer satisfaction via questionaire and visit。...