Analysis Of Countermeasures To Enhance The International Competitiveness Of Cultural Products

Culture is an important source of a country and national cohesionand creativity, not only reflects the development level of a country’sindustrialization of science and technology, but also the national, nationalmaterial life and spiritual life history evolution and present situation ofthe external display, reflects the comprehensive strength at the same time,soft power and cultural radiation force. Because of the cultural risinginternational status, the development of more cultural products tradegrowing rapidly. At the same time, in recent years the traditional productsimport and export trade competition is becoming increasingly fierce, theprofit space is compressed is getting smaller and smaller, in contrast to itsown cultural product with high added value, spiritual, recreation,environmental protection and energy saving characteristics, cultural tradehas been more and more people around the world and the attention of thegovernment. With the diversification of trade products and single tradestructure, export of the cultural products have changed our trade currentsituation, have promoted our country in world trade position, enhance theinternational competitiveness of our country.Especially in recent years, China’s active implementation of the"going out" strategy of cultural products, expanding the cultural productsexport scale, and export of cultural products, enhance its competitivenessin the international cultural market, but compared with the developed countries of Europe and America, the overall level of China’s culturalproducts export is still not high, the base of the cultural industry andsmaller, cultural products exports accounted for the same period in thecountry’s total exports of goods is very little, leading to the internationalcompetitiveness of China’s cultural products is still weak. In view of thissituation, this paper discusses the factors affecting internationalcompetitiveness of international competitiveness, and China’s culturalproducts competitiveness and so on, and select related indicators,collection of data, analysis and Study on the international competitivenessof cultural products and the influence factors of China’s cultural productsinternational competitiveness. According to the result of the research,qualitative analysis, quantitative, and puts forward some countermeasuresand suggestions to improve the international competitiveness of China’scultural products.