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Enterprise Employees To Participate In And Study On The Relationship Between The Corporate Image Building

Posted on:2014-02-14Degree:MasterType:Thesis
Country:ChinaCandidate:Y XiaFull Text:PDF
GTID:2249330398454657Subject:Business management
Abstract/Summary:PDF Full Text Request
The staff involved in the management of today’s domestic and internationaltheory and business circles are concerned about the important theoretical andpractical asked Problems. With the advent of the era of knowledge economy, thesurvival and development of enterprises will rely more and more employees have theknowledge and technology. To stimulate the potential of employees through therationalization of management employees, and create more value for the enterprisewill be the focus for future management. University of Michigan Business SchoolProfessor Prahalad also pointed out: the core competitiveness of the organization iscommunication; participation is a profound commitment to coordination acrossorganizational boundaries. Practical experience and research shows that modernhuman resource management: Modern employees are involved in the demands andwishes of the management to create and provide every opportunity for employees toparticipate in management is to arouse their enthusiasm for one of the effective waysto motivate, motivate employees to participate in the management form of enterprisea sense of belonging and identity, and can further meet the employee’s self-esteemand self-actualization needs. The employees involved in the management both forbusiness or has a very important significance for individual employees.This study is to staff management as the core and set Edelman WorldwidePublic Relations (China) Co., Ltd. as study subject, in-depth analysis and discussesthe relationship of its participation of employees of the company and corporateimage. I will from the human resource management theory and theoretical methods,as the theoretical basis of the staff involved in the management, explore modeEdelman Worldwide Public Relations (China) Co., Ltd. employees to participate inin-depth, from the awareness of managers, mechanism, staff participatoryapproaches, the staff involved in the consciousness of four discussion and analysis ofthe company’s employees to participate in the relationship with the corporate image,to explore how to play various human resources advantage of the ability of the individual to achieve individual employees to maximize the value of further enhancethe innovative spirit of the staff, to enable enterprises to continuously improve theinnovation ability, has a guiding role for enterprises to further human resourceadvantages into economic advantages.
Keywords/Search Tags:Multinational companies, Employee involvement, Corporate image, Impact factor, Relationship
PDF Full Text Request
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