Study On Retail Business Management Strategy For China Minsheng Banking Corporation Ltd. Dalian Branch

China Minsheng Banking Corporation Ltd. Dalian Branch was established in June,1999, it is one of early domestic joint stock system commercial banks in Dalian area. In initial period, because of the high quality service, the highly effective convenient service pattern, obtained the management achievement in Dalian business market.However, along with national and regional economic stability and rapid development, the growing number and size of the banking sector as an important part of banks increasingly competitive retail business. In particular, since2009, international and domestic financial situation are enormous, heavy resistance scale expansion, the retail bank deposits, loan growth, sluggish business development situation is grim. In this case, the Dalian Branch should assess the situation and adhere to the scientific concept of development, the use of modern management concepts, relying on high-tech means to strengthen the retail banking business strategy, research, and actively seek new business methods, new profit growth point, retail banking business to gain a new development. This article Dalian Branch of China Minsheng Banking Corporation Ltd. retail banking for the study, proposals for future retail development should take focus on supporting business strategies and measures to demonstrate reference for decision-making.There are five parts in the thesis. The first part is the introduction, mainly written from the four aspects of the background to the study, the research significance, research structure and content and research methods; the second part is related to the concept and theoretical overview; the third part of the Dalian Branch of Minsheng Bank’s retail banking business environment is analyzed; he forth partdescribes the Dalian Branch of Minsheng Bank retail banking business development strategy of exploration; the fifth part focus of the development of complementary measures.