Study On Value-added Business Development Strategy Of Jilin Branch Of China Mobile

Significant progress has been made in TD-SCDMA terminal industry chain. In2009,thesecond phase project of Jilin mobile TD-SCDMA construction completed, the third phase ofthe project has been finished in the end of2009. TD-SCDMA network will cover more than70%cities, at least238city in the country. In the customer amount, China MobileInnovation of the development mode, take "keep the number, the original card, no register"of "three no" policy is convenient for the user to use the TD-SCDMA mobile phone users,and actively carry out promotional activities to develop the corresponding TD. Suchdevelopment benefits of characteristics of2G and3G in Jilin mobile, formulatecorresponding strategies.Since2009, China Mobile has attracted a large number of terminal manufacturersinvolved in promoting the development of TD, TD industry chain gradually expand. By theoperator pushes the TD terminal R&D is to promote innovative measures for China mobileterminal industry chain, achieved good results. The company recently invested40millionyuan for the R&D of TD office wireless phone, this is the first part of the650million yuanin additional investment in R&D funds based on terminal. To September of2009, theexisting TD mobile phone61model,65for netbooks,59for the data card, TD mobile phonemodel at the end of2009got more than100, but also greatly improve the performance andquality of TD mobile phone.Taking TD as the core of the "wireless city" began construction in Xiamen, Fujian,Guangdong Zhuhai and the Pearl River Delta region are related to construction in thedeployment of the "wireless city" and application development. At the same time, TD-LTEindustrialization process and the international LTE industry keep pace with the developmentof LTE-FDD, integration of TD-LTE provides a platform for the development of the nextgeneration mobile communication industry is important for operators. In TD-SCDMA andTD-LTE’s international strategy, many operators have expressed a willingness to experimentand use TD-LTE.China Mobile started keenly aware of mechanism and system to construct thesustainable development of the company, in order to promote the realization of scientificdevelopment, harmonious development and sustainable development. At the beginning of 2009made it clear that "the establishment of index system of sustainable development is animportant means to keep the Evergreen Foundation of China Mobile, on sustainabledevelopment index system put forward in line with China Mobile has practical,maneuverable index system, the index system is an important way for the comprehensiveevaluation of the sustainable development of China mobile ability and potential scientifictools.".In the enterprise market strategy, formulated the guiding opinions on the developmentstrategy of the business market, the development strategy of company whole business market.Because the whole business operation supervision problems still exist some uncertain factors,so the development strategy of the whole business market current is only a limited conditionsof recent strategies. Guiding opinions put forward "a sure, two increase, three speed":"asure" refers to ensure that in the field of mobile communications the absolute leadingposition;"two increase" is to promote mobile broadband access and broadband cable accesscapacity;"three speed" refers to the speed of mobile voice alternative business, acceleratethe low flow of mobile broadband business promotion and accelerate the comprehensivesolution of the ICT application.From the empirical point of view, analyzed the facing problems of Jilin mobilevalue-added service, aggregated into five aspects, from the economic, technical, market,policy and other aspects of Jilin mobile by the SWOT analysis, discuss the market facingopportunities and threats, its own advantages and disadvantages, and as a basis for researchon value-added business development strategy, put forward the sustainable development ofvalue-added business strategy.