Analysis Of China Mobile Value Added Service Development Strategy

After the mobile value added service developed very rapidly for a few years,the specifications of mobile value added service has started from simple entertainment and information service,and then developed into industrial applications and high-upgraded entertainment. Under the 3G technology's strong popularity,the value added service is expanded to much bigger market, and also becoming the most potential business area in the 3G market.1stChapter,I will introduce the current studies on the definition, classification,characteristics,and value chain of mobile value added service. 2^nd Chapter,I will describe the current situation and trend of mobile value added service business market in the world. 3^rd Chapter, firstly, I will make the macro environmental and competitive analysis of China mobile, SWOT of China mobile,and the influential factor analysis. And through the successful cases of value added operations both in Korea and China, I will draw four main growth strategy for China mobile value added business. 4^th Chapter,from the strategic view,I will make some recommendations for China mobile value added service business development.The recommendations will include management model transformation,Market segmentation,business revolution,value chains for China mobile.Finally, I hope these recommendations will play a useful role for China mobile spractical business operation.