The Research Of Site Tourism Stakeholders Symbiosis Mechanism

With the cultural level of the people is increasing day by day, the travel demand gradually present a high level and diversity, as a high-level cultural tourism sites tourism in the world scope rapid development, has become the most potential and vitality of the form of tourism.Our site tourism development is later, and practice is still in groping stage with theory research lack of systematicness, causes the development of site tourism process often appears the questions, for example, the same product, no innovation point, market of propaganda insufficiently, development and protection is not harmonious and so on. Especially many interests contradictions exposing in the process of site tourism development seriously affects the site tourism development and protection of the direction, the sustainable development of the tourism resorts. So, this paper introduces the symbiosis theory and the stakeholder theory, attempts to research the symbiosis mechanism of liangzhu site tourism stakeholders.The article is divided into six parts. The first part, through to the research background introduction and review of the domestic and foreign relevant research, puts forward the problems and the main content of the research. The second part, this paper introduces the symbiosis theory and stakeholder theory, and concepts the site, site tourism, the symbiosis and stakeholders. The third part, the paper describes the evolution process of the relationship among tourism stakeholders, then determine its core stakeholders relationship evolution potential. The fourth part, researchs the interest requirements of core stakeholders, uses the average comparison and matching sample T test method to judge stakeholders interest demand order of seniority and its significant difference. The fifth part, determins the Liangzhu site tourism stakeholders with the symbiotic conditions, then to define the niche of local government, tourism enterprises, local residents and tourists and chooses symmetric mutual integration symbiotic mode; After that, from the interest expression, interest distribution, interest compensation, interest coordination and interest guarantee to build Liangzhu site tourism stakeholders of the symbiosis mechanism. The sisth part, the conclusion, the deficiency and the innovation.