Scenic Spots Elastic Management Research

The management of the tourist areas occupies a very important position in the Tourism Management, Its success and gain may directly affect the healthy development of the tourism industry in a whole countries and regions from the macro side; From the microscopic side, it will directly influence the scenic area economic and social benefits.Seasonality as the most obvious characteristics of the tourism is reflected in tourism resources, tourist activities and embodied the tourism industry. The existence of the seasonal leading to seasonal fluctuation of tourism passenger flow, cause the great disparity between off-season and peak season, which restricting the scenic spot better and faster development. Seasonal problems have been considered the most easy to understand tourism but the most difficult problem to solve, So far there is no good countermeasures to balance the supply and the demand, although it did not find the solution countermeasures, still requires scenic area must have very strong flexibility and adaptability to the environment, so as to find the most effective way of management to keep their own core competitiveness. Adding the reasons of the loss of employee, the increasing of the number of complaints, wasting of resources, urgently require the implementation of the flexible management, And the management theory of elasticity in this paper is the main theoretical foundation used to study of the tourism seasonally.This paper makes a study of the seasonal travelling, to find out the deficiency of the seasonal scenic spot management, using elastic theory as the foundation of the study management, and then propose the flexible strategy for seasonal management. The second chapter makes specific analysis of the elements of tourist attraction and scenic system, the theory basis of tourist attraction elastic management, comparing with the traveling scenic area elastic management and general enterprise elastic management; and then analyze the mechanism of the tourism scenic elastic management to get the implementation of the elastic management countermeasures strategy. The fourth chapter makes empirical analysis, through the questionnaires, interview results to summarized the situation of the management of the Slender West Lake, then put forward the feasibility of elastic management on lake Suggestions. Finally the conclusion of this study put forward with the prospect of future.