| This paper takes Wunhan as a typical sample to study the spatial pattern of rural tourism, the distribution law of rural tourist destinations and the spatial structure of rural tourism products from the perspective of spatial structure of geography. Besides, through investigation and analysis on demand characteristics of rural tourism market of Wuhan, this paper expects to provide theoretical guidance for the development of rural tourism products which is helpful for rural tourism stakeholders to make their decisions.By using the Googlemaps tools, this paper analyzes the spatial and temporal distribution of the rural tourism in Wuhan City from three aspects:the spatial structure of rural tourism attractions and products, and the spatial structure of the rural tourism traffic. The main conclusions of the spatial structure of rural tourism attractions and products in Wuhan City are as follows:①on the time side, rural tourism of Wuhan City can be divided into three stages, the number of rural tourism attractions increases year by year, and especialy grows rapidly in some years; on the space side, the rural tourism in Huangpi District in the northern part of Wuhan, Dongxihu District and Caidian District in the western part, and Jiangxia Distract in the southeast part, develops much earlier and are very concentrated.②The rural tourism attractions in Wuhan City belongs to the spatial form of aggregated distribution; the rural tourism attractions are distributed both in the main city area and suburban areas, and they are more concentrated and have higher qualities specially in Huangpi District in the north, Dongxihu District and Caidian District in the western and Jiangxia Distract in the southeast;③The rural tourism attractions in Wuhan City are distributed in two spheres: the suburbs tourism circle within the range of30km from downtown area and the exurbs tourism circle within the range of60km; furthermore, the intensive areas are about30km far from city center.④The main types of rural tourism products in Wuhan concludes rural vacation, agricultural sightseeing, specialized village and agritainment products, ecotourism, etc.Through the analysis results of questionnaire and combining with the comprehensive analysis of the previous research results, some conclusions about characteristics of rural tourist markets in Wuhan City can be summed up as follows:①Participants of rural tourism in Wuhan City mainly concentrated in those youngsters aged between20and35, and their occupations mainly are government workers, students and enterprise employees;②Participants of rural tourism in Wuhan City mainly are residents living in the main city area of Wuhan;③The transport distance most tourists can accept is1-2hours’drive;④Farm food, fruit-picking, outward bound, fishing and characteristic farm product procurement are the main motives of rural tourism;⑤Self-driving is still the main mode of travel for rural tourism in Wuhan, followed by bus;⑥Rural tourism areas which developed much earlier are destinations tourists prefer to choose;⑦Travel partners for rural tourism generally are close-knit friends, family members and classmates;⑧Landscape and ecological as well as environmental hygiene of rural tourism attractions are two factors participants focus on;⑨Per capita consumption of rural tourism in Wuhan is relatively low and about60%of visitors spend less than100yuan;⑩Word of mouth publicity and web search are the main ways for people to obtain information of rural tourism attractions... |
