A Research On Application Of Supermarket Mode To Farmers Market In Wuhan City

Chinese retail trade has been fully opened since it cancelled the restriction of foreign capitalsretailer to set up shops here in December11,2004. The domestic and foreign business competes in thesame market environment, which is not only a tough test and challenge to our native retail business,but a rare chance for development..In China, big chain store and shopping centre have gradually developed into the leading industrysituation. For the better part of a decade, large supermarket has always developed in the rate of30%.But with the development of economy and the growth of people’s living standard, the development offarmer’s market is facing many problems. Because with the growth of the living standard, people’sconsumption idea has greatly changed, the consumers pay more attention to environment quality,health status and such factors of consumption. The good shopping environment, convenient shoppingconditions, abundant commodity, quality services of the supermarket are far beyond those of thefarmer’s market. Another important reason of supermarket’s rapid development is the support ofcountry. After the central government issues the No.1Document, a new upsurge in alteration fromterminal market to supermarket is in the making in the whole nation, which boosts the development ofthe supermarket. Wuhan forms the “Wuhan model”, namely, the government alters agricultural fairinto supermarket and then hands it over to the company.It is inevitable to alter terminal market to supermarket as history develops,terminal market couldnot take place of supermarket at present stage of ecnomic development in Wuhan. Terminal market hasmuch space to develop and live in Wuhan,it should be further developed and the direction ofdevelopment is altering to supermarket.It is not one step to alter terminal market to supermarketaccording to various restrictions, we should firstly move farmer’s market to supermarket and sellvegetables and meats.It is a practical retail commerce model in Wuhan even though it is not satisfiedwith consumers at various levels.Governments should acvocates big size chain markets directly connecting with SpecializedFarmers Cooperatives at locations where provide fresh and live products.It will increase farmers’income,decrease the cost of purcharse, decrese the price of vegetables and meats and benefits theresidents. It is chain markets connecting with Specialized Farmers Cooperatives that reduce cirulationlinks and Decrease costs of agro-proucts circulation, and play key role as one of meausres andregulatories to stablized prices in2010.Government should actively behave to alter terminal market to supermarket in Wuhan city, andestablish and improve standard system for agro-products quality,establish system of agro-productstraceability, futher improve system of food safety supervision and administration, strengthensupervision and management of food satety,implement the main liability for food establishment, ensurethe safety and quality. It should be encouraged to support big size supermarkets group to improvemanagement ability, to expend scale of business,rationally arrange markets, ensure chains quality, strengthen communication between chain markets and Specialized Farmers Cooperatives, offerhumanized services, take road to develop brands and benefits, develop remarkable self-owned branddomestically and oversea.By studying the application of agricultural fair and supermarket, this paper concludes theinexorable trend of altering terminal market to supermarket, the theoretical foundation of alterationfrom terminal market to supermarket, and submits constructive amendments to it in order to increasefarmer’s income and lessen the difference between town and country.