The Research On Marketing Strategies For LH Supermarket

Along with our country economy and market development, China’s retail industry is facing more and more intense competition, in today’s retail market, companies purely rely on products and services have been unable to establish the sustainable competitive advantage.Liuzhou LH supermarket co., LTD after a period of transition and development, the scale of strength gradually substitute, in recent years it has taken a variety of management and development concept, Using a variety of modes and marketing tools, In order to secure victories in the competitive market and enhance their own competitive actual strength.This paper analyzes and discusses the LiuZhou LH supermarket co.LTD.who are facing the development of the marketing environment and own existence of the marketing problem, using the theory of modern business administration to the LH supermarket co.LTD. to improv its own competitiveness.This paper is divided into six parts. Firstly, literature review on the topic. The main description of the present stage, the domestic research situation of the foreign chain supermarket marketing strategy and marketing theory, and expounds the main points and innovations of this paper. Marketing present situation and the question then studies the LH supermarket chain enterprise analysis. This part analyzes the current marketing situation of enterprises and marketing problems, to put forward the marketing strategy to pave the way for the following. Then is the analysis of the LH chain enterprises in the marketing environment, this part analyses the LH enterprises are facing the marketing environment from the macro and micro, also analyzed the consumer psychology and behavior characteristics. The marketing environment analysis, and analyzed the method and steps of LH enterprise’s market segmentation and positioning. Finally, LH enterprises are facing the marketing environment and market segmentation and positioning, and puts forward some practical and effective marketing strategy, help enterprises to enhance their competitive strength, And put forward some suggestions to the implementation condition and ensure the implementation of the marketing strategy, the implementation of marketing strategy can more smoothly, so as to achieve the expected target...