| With China’s construction market is opening to the outside world comprehensivly, meanwith the market competition is increasingly fierce, therefore the construction companies is facing unprecedented competition pressure. Enterprise strategy is an urgent problem for enterprises to survive in the fierce competition and obtain profits. Consequengtly it must to make the development of the enterprise strategy in the numerous strategy in sake of the development of construction enterprise.The Second Construction LTD of Yunnan(hereinafter referred to as Yunnan ErJian) is taken as the research object. The paper applies the related theories and methods of strategic management and business management to analyze the external environment of Yunnan ErJian from the company environment, industry environment and industrial trend of construction in Yunnan province and analyze the internal environment of Yunnan ErJian from the company organizational structure, layout, marketing ability, profit ability, financial ability, brand creation ability, the development of new technology application ability, the ability of high pointed project construction. Yunnan ErJian is analysed by SWOT method to determine their own competitive advantages, disadvantages, opportunities and threats.According to the vision and mission of Yunnan ErJian to determine the company’s strategic guiding ideology and target orientation and put forward the corresponding strategy by the strategic objectives of Yunnan ErJian.Through the above research, this paper argues that: enterprise strategic management is a complex project, it is neither take the matter on its merit nor divorced from reality, it must literally to analyze the external environment and internal resources of enterprises, so as to determine the enterprise strategic targets and strategic measures. Therefore, the company strategic management can be used to promote enterprise always remain competitive in the process of development. |
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